Industry Partnership - Pure Fiji
For centuries South Pacific and Fiji islanders have used pure coconut oil and flower extracts to nourish, moisturize and beautify both skin and hair. Pure Fiji brings you the best of these traditional blends for today's natural bath and body care which are hand selected to guarantee their highest quality. Untouched tropical flora and the warm Pacific Ocean offer up exotic drift nut oils and powerful plant actives. Sugar cane, pineapple, papaya, passionflower and green coconut are freshly harvested and processed within hours to preserve their fresh bounty of naturally occurring nutrients.
Pure Fiji is passionate about maintaining extensive measures to ensure that its products are ecologically friendly and support the environment that sustains the business. Every effort is made to minimise the carbon footprint, and where appropriate, enhance Fiji's unique ecosystem. Botanical ingredients such as the blend of nut oils are wild-harvested, which means the nuts are hand selected from trees that grow in their natural habitat. This reduces the requirement for energy dependent irrigation and fertilization methods thus limiting the carbon impact. Bottles used in packaging are PET which are an environmentally responsible choice as they require 24% less energy to produce and generate 40% less solid waste than glass bottles. Gift packaging is made by hand using natural fibres such as handmade paper or woven baskets.
The Island culture in Fiji encourages a great sense of community and group spirit. The team of people that support this production process, and the communities that provide these beautiful, raw materials are a major part of the brand operation. This network of human interaction and support is key to Pure Fiji’s success.